Arguably the most recognized name in luxury watches, Rolex was originally called Wilsdorf & Davis. It was founded by a German national in 1908. A perfectionist, Hans Wilsdorf worked hard to improve watch standards and prove that high quality products could be produced outside Switzerland (though he received his movements from a small Swiss company).

Special Features

A hallmark of Rolex is its continuity in design. The models produced several decades ago still have the same outer appearance (though internal pieces are of course improved and upgraded). This faithfulness to tradition helps to give Rolex its reputation.

Rolex's production is limited to about 650,000 watches a year, based on industry estimates. This is below market demand, but it allows the company to maintain its high standards in quality control.